Soft Cinema

August 23, 2007 at 9:26 pm | Posted in Artistas Multimedia | Leave a comment

What kind of cinema is appropriate for the age of Google and blogging? Automatic surveillance and self-guided missiles? Consumer profiling and CNN? To investigate answers to this question Lev Manovich – one of today’s most influential thinkers in the fields of media arts and digital culture – has paired with award-winning new media artist and designer Andreas Kratky to create the Soft Cinema project. They have also invited contributions from leaders in other cultural fields: DJ Spooky, Scanner, George Lewis and Jóhann Jóhannsson (music), servo and Andreas Angelidakis (architecture), Schoenerwissen/Office for Computational Design (data visualization), and Ross Cooper Studios (media design).

SOFT CINEMA: Navigating the Database is the Soft Cinema project’s first DVD published and distributed by The MIT Press (2005). Although the three films presented on the DVD reference the familiar genres of cinema, the process by which they were created and the resulting aesthetics fully belong to the software age. They demonstrate the possibilities of soft(ware) cinema – a ‘cinema’ in which human subjectivity and the variable choices made by custom software combine to create films that can run infinitely without ever exactly repeating the same image sequences, screen layouts and narratives.

Lev Manovich and Andreas Kratky

SOFT CINEMA: Navigating the Database
DVD-video with 40 page color booklet
The MIT Press, 2005
ISBN 0-262-13456-X
SOFT CINEMA: NAVIGATING THE DATABASE is available through The MIT Press

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